First, Do No Harm: The Birth of the Wellness-First Antiaging Skin-care Movement

The antiaging segment is getting a wellness-minded makeover.  Instead of damaging underlayers of skin in order to prompt plumping and cell turnover, a new crop of up-and-coming skin-care brands is taking a different approach to antiaging. Rather than offering harsh treatments that yield “instant” results, these lines center around the health of the skin barrier and target glowing results over wrinkle-free ones. Some advocates of the philosophy advise avoiding antiaging staples — like Retinol, lasers or acids, as well as some forms of micro-needling — altogether.  The concept isn’t exactly new, pointed out Vicky Tsai, the founder of Tatcha, who noted that in Eastern cultures, skin health has been at the center of skin care for a long time. But in Western cultures, especially the U.S., consumers have long opted for a problem-solution approach over holistic thinking.  “It starts as early as our teenage years when we start developing oil production on the skin and we go straight toward the things with alcohol and dry the skin out,” Tsai said. “It’s really aggressive, honestly.”  But for a subset of today’s consumers, the shift to self care — skin care included — means a different approach to aging. “To a point, there is a lot more

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