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Sunday, 14 July 2019

Hilfiger’s TommyNow Show at the Apollo Theater Marks Return to New York

After traveling the world, Tommy Hilfiger is bringing its TommyNow fashion show back to New York. On Sept. 8, the company will showcase the fall 2019 Tommy x Zendaya collaborative collection, codesigned by Tommy Hilfiger and global brand ambassador Zendaya, at the Apollo Theater in Harlem. The choice of the Apollo Theater confirms a WWD report on Jan. 8. The show is expected to continue the themes of inclusion, diversity and empowerment that Hilfiger and Zendaya brought to the TommyNow runway show in Paris for spring 2019. That runway show, which paid homage to the 1973 French-U.S. “Battle of Versailles,” featured an all-black cross-generational cast including Grace Jones, Beverly Johnson, Pat Cleveland, Grace Jones, Veronica Webb, Halima Aden, Jourdan Dunn and Winnie Harlow. Roller disco dancers on an illuminated runway warmed up the crowd of more than 1,000 guests. The Apollo show marks Hilfiger’s return to New York, having shown in the city for fall 2016. Since that initial presentation, the worldwide tour touched down in Los Angeles for spring 2017, London for fall 2017, Milan for spring 2018, Shanghai for fall 2018, and then Paris. “After traveling the world with TommyNow and an unforgettable show in Paris with Zendaya, I’m excited to return

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