Influence Peddler: Katie Sturino on Making Products Women Actually Need

For two years, Katie Sturino has been fulfilling orders for her self-funded beauty brand Megababe from her parents’ garage. That changes this summer, as Megababe upgrades to its own distribution center — and expects to triple sales by the end of the year. Sturino, a body-positive fashion influencer formerly known as @The12ishStyle on Instagram, launched Megababe in summer 2016. The brand launched with just two products, both of which aim to ease body-discomfort issues rarely addressed by the beauty industry: Thigh Rescue, $14, a stick that addresses thigh chafe that sold out in one week on Megababe’s web site, and Bust Dust, $16, an anti-boob-sweat spray that sold out in three weeks. Megababe’s Sunny Pits daily deodorant, $18.  Courtesy Image “It’s definitely a white space in the industry,” said Sturino, whose recent wedding was documented in The New York Times, of her brand. “[I’ve] been told that by Ulta, Target, by people who have seen beauty forever and who were impressed that we were able to find this new category. That’s the basis of the company.” Both Ulta and Target now carry Megababe: the brand is available in 1,100 Ulta doors and will be in all Target stores by Sept. 15. Thigh Rescue continues to

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