Mr Porter Commits to Mental, Physical Health

LONDON — Mr Porter is launching Health in Mind, an initiative aimed at providing a safe space for consumers to learn and speak about men’s mental and physical health. Not only will Health in Mind help to raise funds for Mr Porter’s men’s health charity partner, the Movember Foundation, but it will also produce a series of lifestyle features such as stories from industry insiders and advice from mental and physical health experts in Mr Porter’s Journal. “Health in Mind is a passion project for us as a business and as our audience has grown we’ve become more aware of the importance of making long-term commitment to an overarching cause. We decided to use our platform to support mental health and wellness, a subject that affects all of us, and to build awareness of it through our content,” said Toby Bateman, managing director of Mr Porter. The content portion will launch online today with features rolling out on a monthly basis. “We’re building stories around positive examples of individuals and groups of men who embody the things in life that keep us happy, and who can share stories on keeping a sound mind and body. We now have a greater purpose and direction in developing

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