On the List, the Asian Start-up Making Discounts Digitally Savvy

To husband-and-wife duo Diego Dultzin Lacoste and Delphine Lefay, inventory means opportunity. The two cofounded their flash-sale company, On the List, in Hong Kong in 2016, creating a business that in three years has expanded to three markets — adding Singapore in September and Taiwan in March. The company is eyeing quite a few more countries, from Malaysia, Thailand, Australia, to Mainland China. While that may strike some as fast, Dultzin Lacoste explains that On the List’s attitude toward expanding is very much organic and keeps the brands at its focus. “We are looking at China and other markets because we like to reply positively to any brand’s request,” explained Dultzin Lacoste. “It has been focused on the brand’s needs and making sure we are here to serve them as much as possible.” That was the case for Singapore, where it operates a showroom on Orchard Road. Market entry was spurred by the request of Kenzo, a brand they worked with in Hong Kong that wanted the same one-stop solution for overstock elsewhere. Dultzin Lacoste added: “We don’t have the plan to be a unicorn, there are no funds behind us. We have to make sure we are profitable and the growth is steady

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