Retail Technology Update: Hefty Investments, New Platforms Mark First Half of 2019

So far this year, it’s been busy for tech firms and solution providers who are rolling out new platforms, releasing new customer insights data and making acquisitions as well as forging strategic partnerships and receiving hefty investments. In April, personalization and customer segmentation took center stage as tech firms were bolstered investments and new data revealed the importance of improved engagement. Gen Z shoppers revealed their codependency on Amazon, in a report from CPC Strategy surveying more than 2,000 U.S. shoppers — showing how most of Gen Z female shoppers (or 93.3 percent) spend up to $100 on Amazon every month. Vue.ai, which describes itself as a “platform for intelligent retail automation,” announced in April that is was infused with $17 million in a Series B funding round led by Falcon Edge Capital along with Sequoia Capital India and Global Brain, which is a GP of KDDI Innovation Fund. The latest round of funding brings Vue.ai’s total of capital raised to $27.5 million — helping the firm help retailers better engage shoppers. Also in April, Coachella once again became a test-and-play ground for marketers to experiment with data — using geo-fencing technology, influencer activations and more to either attract lasting brand loyalty or

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