The Upgrade on This Tech Platform Is Helping Brands Build Customer Loyalty

“Customer intelligence platform” provider Custora is rolling out a new version of its solution, “Custora v10,” which the company said is “designed to help retailers take control of critical customer challenges like churn, one-time buyer conversion and promotion reduction.” Custora’s chief executive officer Corey Pierson told WWD that retailers are “losing millions of dollars to customer attrition, but it can’t be solved with a ‘we miss you’ e-mail alone. You need to know who is churning and why, and you need to know what to do about it.” Pierson described what retailers and brands face as a “multifaceted issue” that historically has been “a lot for a marketing team to manage, and that’s why we built v10: to put retail leaders in the driver’s seat and make it easy to mobilize the whole company.” Corey Pierson  Courtesy Image The company said in a statement that retailers know securing customer loyalty is a priority amid the challenges of today’s market, and especially for “long-term survival” of the brand. “Marketers often find themselves overwhelmed by the number of competing priorities and frustrated by an increasingly complex technology stack,” Custora said adding that marketers looking to convert one-time buyers into repeat shoppers “must typically navigate a tangle

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