What Goes Around Comes Around and Armarium Team Up in Hamptons

Two examples of the circular economy — What Goes Around Comes Around and Armarium.com — have joined forces to offer more options for sustainably consuming fashion. Bought & Borrowed, launching today through Sunday, offers designer ready-to-wear for rent from Armarium as well as luxury vintage pieces from WGACA that will be available for rental and purchase for 30 days in-store at WGACA’s East Hampton boutique and online at Armarium.com. The online rental platform selected looks from summer-friendly brands such as Zimmermann, Missoni, Dundas and Emilia Wickstead, while the luxury vintage retailer chose items from Chanel, Gucci, Dior Versace and Jean Paul Gaultier, among others. “We’ve seen a huge shift in the evolution of the customer,” said Trisha Gregory, cofounder of Armarium. “She’s buying full-price investment pieces, and reselling at resale. For things she’s only going to wear once, she’ll rent. What’s exciting is that we share an audience and customer with WGACA. “Sustainability is very important to customers,” Gregory added. “The resale and the rental markets are very exciting. We’re working in the luxury space with collections for fashion and trend-driven consumers. Now, for the first time, we’ll be able to offer vintage pieces for rent on our web site.” “Our business, ironically, always had

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