Galeries Lafayette Extends Eco-Responsible Bent With New Campaign

PARIS — As the fashion industry’s attention to the environment gains steam, Galeries Lafayette is expanding on its fall eco-responsible campaign, with a new slogan this year: “Fashioning Change.” “We noticed actors of all sizes were starting to take initiatives in this direction,” said Nicolas Houzé, chief executive officer of Galeries Lafayette and BHV Marais, recalling the launch last year of the “Go for Good” program. The campaign had highlighted ethical or sustainable qualities of products from around 500 labels, ranging from high-end handbags made with vegetable tanning techniques to bistro water glasses. This year there will be more “Go for Good” products, with a larger number of participating brands, and the involvement of Vivienne Westwood. “Our ‘Go for Good’ initiative was, for us, the beginning of an important step toward getting the business of fashion — as polluting as it is — to start changing things,” he said, speaking to WWD from his office on a top floor of the Boulevard Haussmann store, with sweeping views of the French capital. The industry’s efforts in this direction have since multiplied, in response to the growing clamor from consumers — especially the younger generations — and Galeries Lafayette was recently one of the signatories of

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