Malone Souliers Eyes U.S. Expansion

LONDON — Since making its debut in 2014, footwear label Malone Souliers’ bold color combinations and simple, clean lines have become a red carpet and influencer favorite, and a hit at retail, with the brand selling through more than 300 doors. Now, with founder Mary Alice Malone back at the creative helm and a men’s line set to launch in November, the brand is seeking further growth and exploring opportunities in the U.S. “The U.S. is now our main priority; it’s an incredible luxury market so it would be very natural to grow there. We’ve really held back in approaching the market but now it’s time,” said Malone, who was born in Pennsylvania and has now moved back to the U.S., although the brand’s headquarters remain in London. “Being American and now living here, it just makes sense. Our very first partner was Bergdorf Goodman and we have really grown with them. Now we’re adding some new partners and expanding in other key doors like Neiman Marcus and Nordstrom.” Malone is planning to apply to this year’s CFDA Vogue Fashion Fund as another step in establishing the brand’s presence in the American market. She is also debuting a collaboration with New York Fashion Week’s

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