Tracee Ellis Ross Launches a Hair-care Brand to Empower the Curly, Coily, Textured Community

Tracee Ellis Ross has starred on hit TV shows, interviewed Michelle Obama and helped found Hollywood’s gender equality movement Time’s Up. For her next big role? She says beauty mogul sounds nice: “From your lips to god’s ears!” Today, the actress/producer/comedian/activist is announcing Pattern, a hair-care brand for the underserved curly, coily and tight-textured community available Sept. 9 at PatternBeauty.com and two weeks later exclusively in 12,000 Ulta stores nationwide. Ross is the founder and chief executive officer of the brand, which has been a lifetime of dreaming, 10 years in the making, and two years of testing. And she has the 74 in-bathroom product test videos to prove it, which she’ll be rolling out online in the coming weeks. “I believe everyone should have access to their most beautiful selves in the bathroom,” she said of the brand’s mission, speaking to WWD exclusively. “You could chronicle my journey of self-acceptance over the years through my journey with my hair, which I don’t think is unique to me,” said Ross. “Beauty can be an aesthetics conversation, but the truth is for people of color…beauty and how we express it and our hair and how it defies gravity can be political as well. The

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/34kHjO3