Tommy’s Show at the Apollo Theater to Feature New Initiatives

Tommy Hilfiger is returning to New York this season with his Tommy x Zendaya collection and a slew of innovative initiatives surrounding his TommyNow see-now-buy-now event. Taking place at the Apollo Theater in Harlem on Sunday at 8:30 p.m., the event will be infused with a cinematic Seventies Harlem twist, bringing Zendaya’s style sense to audiences onsite and worldwide. Runway looks will be immediately shoppable in more than 70 countries, via tommy.com, Tommy Hilfiger stores, select wholesale partners and social media. Hilfiger last showed in New York for fall 2016. Since that initial presentation, the worldwide tour touched down in Los Angeles for spring 2017, London for fall 2017, Milan for spring 2018, Shanghai for fall 2018 and then Paris for spring 2019. Tommy Hilfiger and Zendaya  WireImage A new development this season is an online virtual reality commerce experience that eliminates the need for a headset. Building on the trend of elevating the shopping experience through VR technology, it is the first time that such a web-based VR experience is introduced at such scale. The VR functionality is available via desktop and mobile via tommy.com, and provides audiences worldwide with access to the TommyNow show at the Apollo. Users can visit a virtual pop-up

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