Yoox Net-a-porter Ramps Up Service for Top-Tier Customers

LONDON — Yoox Net-a-porter is making a bigger push into customer service in its luxury division, which includes Net-a-Porter and Mr Porter, with plans to double its personal shopping teams with up to 100 new hires globally, WWD has learned. It also plans to open dedicated personal shopping and customer relation hubs in regions where the service is in high demand, such as San Francisco, Los Angeles and Dallas. An announcement is expected today. The company said this is the biggest client-relations recruitment drive in its history, and is part of a “localization strategy” that aims to tailor its EIP, or extremely important people, service to each region and its corresponding lifestyle. “The role of personal shopper has evolved hugely in recent years and today our team fulfills a variety of different roles,” said Alison Loehnis, president of the luxury division at YNAP. “Not only do they anticipate our customers’ ever-changing luxury needs and solve their wardrobe dilemmas before they even arise, they become part of their daily lives. Local knowledge and an understanding of lifestyle has never been more important.” The move is a culmination of a series of services the company has been rolling out in order to enhance its relationships with

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