Event Planner Finds Success by Blending Creativity With Financial Acumen

Patrick Clayton is the founder of Patrick J. Clayton Productions, a full-service event planning and production company with offices in New York and Los Angeles that produces events across North America. Having spent 15 years in the luxury fashion and lifestyle industries, Clayton works to “seamlessly integrate” a creative vision with a brand’s own aesthetic sensibility. Specializing in product launches, some of the firm’s clients include QVC, Mercedes-Benz, Target Corp., Cosmopolitan, L’Oréal, Polo Ralph Lauren, Clinique, Panera and Hain Celestial. Clayton also served as a volunteer at the Obama White House as a decorator for the 2016 holiday season. Clayton, who graduated from LIM College in 2003, launched his company in 2007. He’s also worked in merchandising and visual direction for Lacoste as well as event design for Robert Verdi Inc. And he has also taught courses in fashion show production and event planning at LIM College. Here, Clayton shares insights about his career path. WWD: How did your coursework and your experience at LIM help inform your career decisions? Patrick Clayton: LIM put me right in the thick of the fashion industry. From Day One, I was immersed. From professors who were still working in the industry to internships and volunteer experiences, I was

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