Maison Margiela’s Ephemeral Concept Store Opens in SoHo

If you’ve ever wondered what it would be like to be in the presence of a couturier — an impassioned and thought-provoking talent — and hear him speaking to you, then your wait is over — sort of. At Maison Margiela‘s new 2,200-square-foot store at 1 Crosby Street in Manhattan’s SoHo, creative director John Galliano’s voice comes spilling from sound cones. When a client walks into a noise-canceling zone and stands beneath one of the cones, snippets from the designer’s podcast series, “The Memory of…with John Galliano,” are uttered in his inimitable British accent. The designer notably reupped his contract with the house in buzzy news earlier this week. One cone hangs above the collection and the other is installed in one of the dressing rooms. Billed as “having your own moment with John” and “very emotional,” the podcast, where Galliano explains his collection, will change when a new season is introduced. Authenticity, redefinition and subversion, at the heart of the house’s core values, appear in fine form at the new unit, which is considered a transitory concept store. The location will operate for nine months before reopening as a permanent Maison Margiela boutique at a later date. “After more than 10 years in

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