Josh Luber and the Rise of StockX

In February 2016, Josh Luber, along with Greg Schwartz and Quicken Loans chairman and Cleveland Cavaliers owner Dan Gilbert, founded StockX, the Detroit-based online consumer marketplace hailed as the “stock market of things.” StockX mirrors a traditional stock market, showing the real-time trade value of products, which at the time of launch was exclusively sneakers. The platform helped simplify sneaker resale and trading through transparency, sharing the asking prices and sale price trends of coveted sneakers, limited-edition drops, and styles available at retail. It also aided the growth of the sneaker community through its authentication service that validated real and authentic sneakers and the growing online resale market, which is being touted as one of the solutions for sustainability. In 2017, the online marketplace launched watches and handbags, as well as a streetwear vertical that included brands such as Supreme and Fear of God, figures by Kaws and skate decks. StockX took its experience offline, opening drop-off centers in New York City, Los Angeles and London. This year, the company launched a collectibles vertical that included toys, pieces by Takashi Murakami, and rookie trading cards of Michael Jordan, Tom Brady and Kevin Durant. But the company’s defining moment was the closing of its

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