Lululemon’s CEO Calvin McDonald Reflects on the Company’s Success

Calvin McDonald just got back from China.  The chief executive officer of Lululemon Athletica was in Shanghai to meet with the local Lululemon team, but decided to do a half Ironman while there. He finished in 100th place out of more than 900 people, completing the triathlon in four hours, 42 minutes and 11 seconds. (The average time is closer to six hours.)  McDonald’s Instagram feed shows him in Hawaii only a week earlier completing another Ironman. And a 75-mile bicycle ride in Whistler, Canada, the month before that. And a half marathon in Vancouver, British Columbia, home to Lululemon, the month before that. In every photo he’s decked out in head-to-toe Lululemon.  “That’s one of the cultural elements of Lululemon,” McDonald told WWD over the phone from Vancouver. “Not just do we talk about the Sweatlife, not just do we want to create it as a vision. But culturally, we live the Sweatlife. And we’ve always said, we’re athletes designing for athletes, trying to find solutions and use products to create that.” More than 300 participated in Lululemon’s yoga class during the Sweatlife Festival in Shanghai.  Courtesy That firsthand knowledge might be why the athleisure apparel company, which began by selling yoga pants to women,

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/32X63dZ