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This is about breast cancer awareness. We need to talk about it, encourage women and men to to get regular check ups, help people fight it, support families who’s loved ones have been taken away by it! It’s plagued my family for decades and I dream of a cancer free world for our generations to come. Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer. In one way or another, we’re all drawn together by this disease. The Estée Lauder Companies in partnership with renowned photographer @rohanshrestha has created an emotional and impactful #WhiteTSeries to inspire a digital wave of awareness and fundraising - to create a Breast Cancer free world. ⁣⁠⠀ Join us in our mission by uploading a photo of a pink-themed look with the hashtags #TimeToEndBreastCancer #BCCIndia2019 and tagging @esteelaudercompanies. For every public post/story on Instagram with the hashtags in October 2019, The Estee Lauder Companies will donate Rs. 10 on your behalf to fund breast cancer awareness initiatives, research, education, and medical support. #breastcancerawareness #breastcancerawarenessmonth ⁣⁠⠀

A post shared by Nitya Mehra (@nityamehra19) on Oct 26, 2019 at 4:12am PDT

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