Finding Opportunities to Maximize Profits, Increase Sell-through

First Insight Inc.’s latest research on price elasticity revealed opportunities across categories where price points could be nudged higher, which could result in better sell-through and higher margins. The report, “Decoding Price Elasticity: Emerging Opportunities,” examined elasticity and price sensitivity across categories including women’s wear, men’s wear, children’s wear and home goods, using proprietary data over a two-year period from September 2017 to April 2019. Through InsightSuite, the company’s predictive analytics platform, the study was able to cull trends on hundreds of thousands of items with no sales history to enable retailers and manufacturers to select and develop new products that resonate with consumers as well as to market items more effectively. “Our latest Decoding Price Elasticity study reveals insights into product categories and offers retailers and brands visibility into how best to price a product to meet demand, protect margins, maximize profits, minimize risks and avoid problems with excess inventory, particularly as retailers consider ways to offset the potential costs of tariffs,” said Greg Petro, chief executive officer of First Insight. Through InsightSuite, the company works with retailers and brands including Marks & Spencer, Dick’s Sporting Goods, Corkcicle, Rue21, Kohl’s and Crocs. With trade wars and tariffs in the current climate continuing to affect

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