LVMH Brings Employee Brainstorming Event, DARE, to London

LONDON — LVMH Moët Hennessy Louis Vuitton is in full force when it comes to talent support. It launched the LVMH Prize to search for the brightest creative talents in the world. Thebe Magugu from South Africa was the latest winner, and it also unveiled its accelerator program, La Maison des Startups, at Paris start-up campus Station F last year. And for fostering creativity and innovation within the company, it hosted its sixth edition of the open innovation program DARE in London for the first time. DARE, which stands for “Disrupt, Act, Risk to be an Entrepreneur,” was introduced in 2017 to encourage its staff to think like entrepreneurs. Each time, 60 employees from across all of the group’s business divisions gather and spend three days together to pitch and shape ideas that will help the luxury-maker strengthen its competitive edge and discover talent within the group at the same time. Selected candidates from the Europe, Middle East and Africa region, which employs 13,000 people, from shop floor sales associates to senior leadership, who responded to the open call for ideas to “reinvent the customer experience of tomorrow” in June, gathered under one roof from Tuesday through Thursday at the renovated LVMH House, the

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