New Platform Aims to Ease Fashion Pulls for Stylists

Being a stylist isn’t only playing dress-up with models and celebrities all day. There is some drudgery involved in actually finding and pulling garments for a photo shoot or client, but a new platform is aiming to reduce the work on this end. Stylepull has been operating under a very soft launch in recent weeks, signing up more than 200 mostly contemporary, midrange brands to the membership-only platform that showcases apparel for easy discovery and perusal by stylists. Founder and chief executive officer Kyle Heller, a former TV and film producer who founded now-closed branded video company Cinematique, with a business partner in Johnny Saven, who early this year left as ceo of A.L.C., want to take all of the “friction” out of the sometimes fraught process. They’re also looking to put more power back in the hands of stylists who are endlessly pushed product by brands’ p.r.’s. Stylists who have started to use the platform include Marni Senofonte, Andrew Gelwicks and Amelian Kashiro.    “The name is actually kind of a play on words because it’s typically been p.r. pushing brands onto stylists or celebrities,” Heller said. “We think we’re flipping that on its head.” “I know from being attached to brands over

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