Chicago Specialty Stores Find Going Gets Tougher
CHICAGO — Independent retailers here are managing to hit their sales numbers, but they’re having to find innovative ways to do it. “Business is much harder, we’re finding we can still get there and grow but it requires much more outside-the-box thinking,” said Lance Lawson, co-owner of Space 519 in Chicago’s Gold Coast neighborhood, along with Jim Wetzel. “Before it was product that enticed people and five years ago, people weren’t shopping online like they are now. We have to differentiate ourselves. Once things are too readily available, our clients are not interested.” At Neapolitan Collection in Winnetka, Ill., open for 16 years, the usual round of designer personal appearances and trunk shows is taking place. “This is our busiest time of year from September to December,” said Kelly Golden, owner of Neapolitan Collection, where best-selling pieces this season include plaid looks by Dior, cashmere sweaters by The Row and Gabriela Hearst and faux fur coats by Erdem and Tibi. “Our business is strong, similar to last year. We’ve also added more categories; we’re selling coffee table books and fashion books, more home collections. Our beauty business is also really growing.” Retailers like Golden admit business is tough. “We’re working harder than 10 years ago. There’s so
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