Dior’s Cruise Caravan Visits Bergdorf Goodman
Dior continues to carve out exclusive pieces of Maria Grazia Chiuri‘s well-received cruise 2020 collection for the brand’s retail partners in Manhattan. Chiuri’s designs, which were inspired by Africa and unveiled in April at a runway show in Marrakech, launched in New York last month at Saks Fifth Avenue, where the flagship’s six main windows were devoted to Dior installations. Now, it’s Bergdorf Goodman‘s turn. A Dior handbag shop on the main floor, two Dior-dedicated windows on Fifth Avenue, a Baobab Christmas tree installation in the main floor luxury room, installations on the second floor’s shoe salon, and one in the second floor hallway, and escalators covered in Dior’s camouflage print and logo are some of the ways the retailer is amplifying the brand. Bergdorf’s is the first retailer in the U.S. to offer the camouflage collection, which is part of the cruise line. “We were incredibly passionate about this collection,” said Darcy Penick, president of Bergdorf Goodman. “This is the largest scale takeover during my time here. We’ve refreshed the ready-to-wear shop and Dior has a significant presence in shoes. For the fashion loving luxury customer, Dior is perfect partner. There so much that’s special about the [resort] collection, with signature aspects
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