From The Atlantic to ‘A’: The 162-Year-Old Magazine Gets a New Logo
The Atlantic’s longtime cover logo is the latest element to evolve under its new ownership. After 162 years to the month, the politically focused magazine has whittled away all extraneous design elements and nearly all cover text for its December issue, even mostly replacing The Atlantic title with a large letter “A.” There is still the full name of the magazine on the cover, albeit in a much smaller font and under the new “A,” but the name may drop away altogether at some point in the future, according to creative director Peter Mendelsund. An author and well-known book designer, The Atlantic earlier this year lured Mendelsund away from his job as an art director at Knopf to lead the redesign of the magazine and its digital properties with revived investment from new owner Emerson Collective, the company owned by Laurene Powell Jobs. He brought along with him Oliver Munday to be senior art director as the two have worked together for years and created more than 1,000 book covers. “We both felt the most radical thing we could do is to steer away from what every magazine was doing, going for the online look,” Mendelsund explained. “Classical, that was the radical thing
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