Vacheron Constantin Strikes Up Collaboration With The Louvre Museum
PARIS — Tapping into one of the most powerful symbols of French culture, Vacheron Constantin has forged a collaboration with the Louvre Museum, WWD has learned. Details of the partnership have not been revealed, but the brand hinted at “co-creation projects in the fields of craftsmanship, watchmaking, art and culture.” “With the Louvre, we are beginning a very promising new chapter,” said Louis Ferla, chief executive officer of Vacheron Constantin. Vacheron Constantin has already worked with the Louvre. In 2016, it helped restore an 18th-century clock known as “La Création du Monde” which is displayed in the world-famous museum. “I am delighted that Vacheron Constantin, a Maison committed to the patient and demanding workmanship involved in Haute Horlogerie, now finds the Louvre a repertoire and techniques that reinforce and magnify its concern for beauty,” said Jean-Lux Martinez, president-director of the Musée du Louvre. The watchmaker, which belongs to Compagnie Financière Richemont alongside brands including Cartier and Jaeger-LeCoultre, said in a statement outlining the partnership that it would produce watchmaking projects inspired by the Louvre’s masterpieces as well as “creative projects aimed at promoting art, creation and beauty through a multicultural approach.” Asked for further details about the plans, the brand’s global chief marketing officer Laurent Perves
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