Starbucks’ Latest Roastery Opens in Chicago
CHICAGO — Michigan Avenue can now add the world’s largest Starbucks to its attractions. Opening on Friday at 646 N. Michigan Avenue, the 35,000-square-foot store will mark the coffee company’s sixth Reserve Roastery, an experiential concept that first opened in 2014. “This has been a five-year journey for Starbucks, a journey where we wanted to create an immersive customer experience around roasting, brewing, small-batch coffee,” Kevin Johnson, chief executive officer of Starbucks, said at a preview of the Roastery on Tuesday. “The pinnacle of customer experiences around all things coffee and we started with our first Roastery in Seattle, we then learned and adapted and we then built the Roastery in Shanghai, followed by Milan, New York, Tokyo and this week we have the opportunity to open this iconic Starbucks Reserves store here in Chicago.” Located at the corner of Michigan Avenue and Erie Street in the former Crate & Barrel furniture store, the five-story retail space offers plenty of places to grab a freshly roasted coffee — with a projected estimate of 200,000 pounds of coffee roasted on-site per year; cocktails, with exclusive-to-Chicago drinks created by local mixologists; lunch, or even dessert, offering locally produced chocolates designed to pair well with coffee. The store
Follow WWD on Twitter or become a fan on Facebook.
from WWDWWD https://ift.tt/350quXV
0 comments:
Post a Comment