Cyber Monday’s $9.4B Online Sales Blitz

Following a strong start to the holiday season over the four-day Thanksgiving weekend, Cyber Monday kept the momentum going and was on track to potentially deliver sales topping $9 billion. As its name suggests, Cyber Monday zeros in on online sales — and continued deals — as people resume work after the long break. If it serves as a signpost of what the industry can expect through the rest of the season, merchants have a little more reason to be optimistic — if they sell online. According to Salesforce, Monday’s online sales are expected to grow 12 percent to hit $30 billion globally, while the U.S. is expected to gain by 15 percent to $8 billion. Data from Adobe Digital Insights looked even more optimistic, predicting Cyber Monday sales would tally as much as $9.4 billion in the U.S., representing 18.9 percent growth over a year earlier. By 9 a.m. ET, the firm said, Monday’s groundswell had already raked in $473 million in online sales. “Online shopping received some unexpected boosts this holiday season,” said Taylor Schreiner, principal analyst and head of Adobe Digital Insights. “Retailer fears of a shorter season meant that deals came much sooner than usual, and consumers took notice. In some

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