Native Founder to Exit P&G
The founder and chief executive officer of Native, the natural deodorant and personal-care company that Procter & Gamble paid $100 million for in 2017, is exiting the business. Moiz Ali Stephen Leek/WWD Moiz Ali, who founded the business in 2015, is leaving as of Jan. 31. The decision is mutual, Ali and P&G said, and is meant to allow Ali to shift back into entrepreneur mode. In an internal e-mail, P&G said it “respects and supports” Ali’s departure. Since P&G acquired Native, the brand has quadrupled in size and is nearing $100 million in sales, executives said, in part by expanding its reach in brick-and-mortar retail with Target, Walmart and Walgreens. Ali, who has invested in dozens of tech start-ups and serves as a mentor to other entrepreneurs, said he may have found another e-commerce business in the future. “My time at Native has given me a great perspective in terms of how the industry has evolved. I started in [e-commerce] in 2012, so I’m a real dinosaur,” Ali said. “My DNA is to get my hands really dirty and not just play mentorship roles…I would do another e-commerce company — it’s where my passion is.” Ali will be succeeded as Native’s ceo by Vineet Kumar,Follow WWD on Twitter or become a fan on Facebook.
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