Rent the Runway Adds Ski Apparel, Ath-leisure

Rent the Runway has broadened its merchandise offerings to include skiwear and ath-leisure. The site is offering over 20 brands in both categories. Available in sizes extra small to large, the brands that will be offered include Bogner, Spyder, Perfect Moment and Aztech Mountain, in addition to Lululemon, Terez, Fila, Champion, Mackage, P.E. Nation, Monrow, LNDR and Phat Buddha. Sarah Tam, chief merchant of Rent the Runway, said last fall, the company offered puffers, which performed well, and it could see by customer feedback and reviews that consumers were wearing the puffers and knits out on the slopes. “She just wants variety in her wardrobe for all aspects of her busy life — for work, a night out, weekends and vacations,” said Tam. “The active renting offers constant variety and newness that the customer can’t get through buying.” She said it was eye-opening to study the reviews to see where shoppers were wearing these looks. “It was a white space that we saw that we weren’t offering a full selection in these places she wanted to wear our clothing to,” said Tam. She said the offering includes authentic skiwear for the slopes. There are more than 15,000 units from over 20 skiwear and ath-leisure

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