Miaou Launches ‘Miaou Archives’
Since 2016, Los Angeles based designer Alexia Elkaim has evolved her world of Miaou from a reworked denim brand into a rounded out fashion label, with merchandise designed from sustainably sourced fabrics to boot. Elkaim is expanding once again by launching “Miaou Archives,” a brand initiative that offers one-of-a-kind Miaou samples and a mixture of vintage pieces for sale on the label’s e-commerce. “The DNA and aesthetic of the brand is deeply rooted in my passion for vintage collecting and sustainability, making this a very special launch,” Elkaim commented; her Miaou designs gained traction and a strong following for their modern and cool reworked-and-repurposed aesthetic, which led to key retail partners such as Net-a-porter, SSense, Moda Operandi and Fwrd. For “Miaou Archives,” vintage pieces hail from some of Elkaim’s favorite flea markets in Paris, London and Los Angeles and include offerings that the designer has sourced over the past decade. For instance, a white Betsey Johnson corset. “It was actually reconstructed from my favorite Betsey Johnson dress I owned growing up,” the designer recalled, “I lost it over the years, (a very classic Alexia moment), but ended up finding it at the Rose Bowl over a decade later. Sometimes I wonder ifFollow WWD on Twitter or become a fan on Facebook.
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