Texworld USA Goes Digital for Its Summer Edition

For the first time in its history, the summer edition of Texworld USA will be a digital affair. Messe Frankfurt said today that due to challenges arising from the coronavirus pandemic, it will utilize a digital platform for its New York textile show to support the sourcing community during these “unprecedented times.” Co-located shows Texworld USA, Apparel Sourcing USA and Home Textiles Sourcing Expo will all be presented digitally in lieu of its original schedule to be held at the Jacob K. Javits Convention Center in New York. Its virtual event will take place July 21 to 23 — and attendees will have live access. “This was a pivotal decision in ensuring the future success of the shows,” said Constantin von Vieregge, president and chief executive officer of Messe Frankfurt North America. Messe Frankfurt has existed for several hundred years by being open to innovation while still serving the needs of the market. Amending the platform for this edition allowed us to be considerate of the changing textile industry and global business climate.” Photo courtesy of Messe Frankfurt.  KAMERA.STUDIO Similar to its traditional format, Texworld USA’s virtual event will closely resemble the experience of walking the trade show floor. Textiles and other materials will be

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