Consumer Impulse Buys Jump in April

Average consumer spending on impulse items jumped 18 percent in April from January, according to data from Slickdeals, which noted that cleaning supplies and hand sanitizer garnered the top spots of the most purchased products. On average, U.S. consumers doled out $182.98 on monthly impulse buys, which is up from $155.03 in January. The research was based on a survey of 2,000 consumers conducted by OnePoll. The survey also revealed an emotional response to these purchases. Slickdeals said in their report today that “nearly three in four (72 percent) said buying something impulsively during the pandemic has positively affected their mood.” The company said the top items purchased were cleaning supplies, “followed closely by hand sanitizer and toilet paper. However, consumers also report impulsively buying other goods, with nearly one in four saying they’ve bought themselves a treat that they’ve had their eye on for a while.” This included home improvement purchases as well as apparel. Twenty-two percent of those surveyed said they impulsively bought apparel while 18 percent bought home improvement products. Slickdeals said it is important to know that “impulse spending does not mean just buying random, unneeded items.” “According to the results, more than half of Americans polled credit impulse buying

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