Consumers Say Masks Help, But Remain Worried

After coming to a near halt over the last few months, the travel industry seems eager to shift practices, mandating masks for passengers as they prepare to welcome consumers back. Like all industries, airlines have suffered a dramatic disruption amid COVID-19, one that requires a change to align with consumers’ new expectations. As industries gain momentum in post-pandemic planning, one consumer sentiment that has stood out is an immense awareness of cleanliness and safety. In a new study, Harris Poll asked for Americans’ views on the newly set president for wearing masks on planes and if it will make them comfortable to fly, to better understand expected consumer behavior for airlines. “Overall there is a new fear of returning to normalcy among consumers,” said John Gerzema, chief executive officer of Harris Poll. “Eight in 10 Americans are still concerned of their risk of being exposed to coronavirus when leaving home for errands and 68 percent worry they’ll accidentally expose others.” According to the study, when told that major airlines have instituted mandatory mask-wearing policies, 48 percent of American consumers said that they do not feel “fully comfortable flying again until the pandemic is over,” even with these policies. This included just 37 percent of

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