Banana Republic Donates $20M of New Clothing in Response to National Crisis
TAKING ACTION: In the midst of what is shaping up to be a cataclysmic week for many communities that have been ravaged by looting, Banana Republic has started the “Will Work for a Better Republic” initiative by donating more than $20 million of new clothing to those in need. The efforts are geared to the millions of unemployed Americans who need support “getting back to work and getting back on their feet,” according to press material unveiling the program. The retailer has partnered with Delivering Good, a nonprofit that connects retailers, manufacturers, foundations and individuals to support underprivileged Americans. Banana Republic will donate apparel to a variety of partner organizations in some of the U.S. states that have been most impacted, including Hour Working Women Program in New York, Central City Neighborhood Partners in Los Angeles, and Family Focus Englewood in Chicago, among others. Mark Breitbard, head of Banana Republic and Gap Inc. specialty brands, said, “As America faces historic unemployment rates, Banana Republic ‘Will Work for a Better Republic,’ helping Americans get back to work by providing confidence through clothing they can wear for interviews and in different work environments, including working from home.” Monday marked the seventh consecutive night of protestsFollow WWD on Twitter or become a fan on Facebook.
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