As Retailers Reopen, RetailNext Rolls Out ShopSafe Initiative

With consumer and worker safety in mind, RetailNext has formed a collaboration aimed at aiding retailers who are reopening stores with data-driven technology. “RetailNext, with support from a consortium of private enterprise companies, retailers, and property owners, has created ShopSafe – a not-for-profit enterprise focused on getting American retail businesses open again with infrastructure to deliver real-time occupancy data for shoppers to better understand precautionary measures in place,” the company said in a statement today. “This free framework delivers transparency to crucial occupancy metrics to help guide safer experiences in physical stores.” The metrics include traffic per square foot, occupancy per square foot and average time inside a retail venue, among other data. The collaborators include Qualcomm Technologies Inc., Intel, Foursquare and LiveRamp. Participating mall operators and retailers include Easton Town Center, Ulta Beauty, b8ta, Ted Baker, and Neighborhood Goods. RetailNext said launch partners include Yoobic, MishiPay, and Radius8 with “each delivering a differentiated solution for the ShopSafe retail participants.” Activant Capital, an investor in RetailNext, is also one of the partners. RetailNext said that ShopSafe’s real-time and consumer-facing data includes “occupancy and indications of thresholds as well as average time spent inside a given venue. The data will also be made available to

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