Sustainable Sleepwear Brand Talks Antibacterial, Antiviral Fabrics
In the past, antibacterial and antiviral fabric treatments were merely an “add-on” feature — but according to Dagsmejan, a sustainable Swedish-Swiss sleepwear company, these technologies “have become a must-have” due to the coronavirus pandemic. Antibacterial fabrics have been around for many years, as they’ve been particularly useful for performance-oriented sportswear, the company said. “Traditionally, [antibacterial technology] has been a finishing applied to the knitted fabric, with the disadvantage that this treatment washed out after 30 to 40 washes and the effect was gone.” That’s why Dagsmejan — a Swedish word that references the final days of winter, when the warmth of the sunshine melts the snow even when the temperature is still below zero, according to the brand — developed a technology where antibacterial properties are added at the fiber level, creating a more sustainable and permanent solution to preserving these properties over time. Dagsmejan also uses natural antibacterial materials such as merino wool, explaining that the thin waxy coating of wool fiber, called lanolin, contains fatty acids that inhibit the growth of mold, mildew and bacteria — which ultimately serve to protect a sheep’s skin from infection. “Those natural properties also prevail in the finished garment,” the company said. But antiviral fabricsFollow WWD on Twitter or become a fan on Facebook.
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