Bollywood actor Sonu Sood has been roped in as the brand ambassador of smartphone brand Redmi India, a sub-brand of Mi India. The actor will feature in the brand's latest 'More Power To You' campaign which will promote its Redmi 9 Power device.

Announcing the same, Redmi India took to their verified Twitter handle and wrote, "Now this is what we call a #PowerMove! Extremely proud to join forces for good & welcome @SonuSood to the #Redmi India team!"

Now this is what we call a #PowerMove! Extremely proud to join forces for good & welcome @SonuSood to the #Redmi India team! ⚡️

???????????????????????????????? ???????????????????? ???????????????????? ????????????????????????????! Comment your best wishes & join us in welcoming Sonu Sood to the team!???? pic.twitter.com/PqcgWGCTHN

— Redmi India - #Redmi9Power is Here! (@RedmiIndia) February 3, 2021

Recently, Sonu Sood was also seen distributing Redmi smartphones to underprivileged students under the brand’s #ShikshaHarHaath initiative. With the onset of the pandemic, the education process has largely turned online, and to bridge the digital divide, Mi India collaborated with Sood to launch the #ShikshaHarHaath initiative.

Through the initiative, the brand reportedly plans on donating Redmi smartphones to thousands of students across the country. It also encourages people to be a part of bettering a child's future by donating their smartphones which are in working condition at the Mi Centres. The second hand phones will be refurbished before they are passed on.

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