Valentina Sampaio Named New Face of Armani Beauty

MILAN — Valentina Sampaio is the newest face of Armani Beauty. The 26-year-old Brazilian transgender model and activist will feature in the brand’s 2022 beauty campaigns, lensed by Swedish photographer Mikael Jansson. “Armani Beauty is my vision of what beauty should be today: meaningful and cross-cutting. Just like my clothes, my beauty products aim to empower all women, regardless of their culture, country of origin or background,” Giorgio Armani said in a statement, additionally praising Sampaio’s “will, commitment and determination.” “Valentina is not afraid to speak and her words are important and touching,” the designer added. “As a trans woman, this collaboration is a great milestone, and a personal dream come true for me,” said Sampaio, underscoring how “makeup has played such a meaningful role in my personal evolution” and acknowledging Armani Beauty “for embracing diversity, enabling creative expression and empowering individual beauty.” In particular, Sampaio will appear in the advertising campaign of Lip Power, the brand’s latest lipstick launched in Europe and the U.S. in September and rolling out in China early next year. Developed by the brand’s beauty licensee L’Oréal with Giorgio Armani international makeup artist Linda Cantello, the Lip Power collection includes 25 highly pigmented shades presented in a slender tube and drop-shaped

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