EXCLUSIVE: Alicia Keys Debuts Her Soulcare Brand’s Wrinkle-defying ‘Truly Becoming’ Serum Designed for Fast Improvements
Alicia Keys‘ skin care brand Keys Soulcare has revealed its latest production, Truly Becoming Multi-Benefit Peptide Serum. Keys Soulcare was created in collaboration with board-certified dermatologist Dr. Renée Snyder. The new serum claims it helps to plump, hydrate and visibly reduce fine lines and wrinkles with a poly-peptide complex and marine bamboo. According to the brand, 97 percent of subjects that tested the serum experienced an instant improvement in the appearance of fine lines and wrinkles, while 98 percent saw an increase in skin hydration immediately and 100 percent experienced an improvement in the appearance of fine lines and wrinkles in just seven days. Alicia Keys in a Multi-Benefit Serum Look. “We’re gratified that the transformations experienced by users of Truly Becoming Multi-Benefit Peptide Serum are so profound,” Snyder said in a statement. All Keys Soulcare products feature a written affirmation on the packaging that Keys personally writes and selects. The affirmation for the new product reads: “I rise above.” Truly Becoming Multi-Benefit Peptide Serum. In a statement, Keys said this “is a little reminder that you can do anything…and you really can. Once you believe in your greatness, there’s nothing that can stop you.” The Truly Becoming Multi-Benefit Peptide Serum features three key ingredients. TheFollow WWD on Twitter or become a fan on Facebook.
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