Kansas City Chiefs Cheerleaders Reveal How They Achieve High-performance Hair for Game Day Ahead of Super Bowl 2023
With the 2023 NFL Super Bowl taking place on Sunday in Glendale, Arizona, coaches, players and Rihanna are preparing for what is one of the biggest game days in sports. The Kansas City Chiefs Cheerleaders gave a closer look at their beauty routines for the big game, specifically how they maintain their hair in pristine condition while performing their own feats of athleticism on the field. In a behind-the-scenes video shared on Instagram, the cheer team revealed the high-performance treatments that maintain their looks throughout competitions. Some of the products their hairstyling team uses include Authentic Beauty Concept and Kenra Professional. The brands are part of Henkel’s Professional Hair Care business. View this post on Instagram A post shared by Ashley Marie | Healthy Hair Tips (@kc_beauty_freak) In the clips, some of the cheerleaders shared the products that addressed their different hair type needs. Among the treatments for game-day styling, a heat protectant keeps hair shielded from high-temperature tools. For all-day hold, hairspray helps maintain the placement of their strands. Blow dry spray is used for heat protection and saving time during blowFollow WWD on Twitter or become a fan on Facebook.
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