Merit Beauty’s First Fragrance Delivers Old Money Elegance With a Modern Twist

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. In overcrowded beauty aisles where launches are a dime a dozen, Merit Beauty stands out for a minimalistic approach that prioritizes fewer, better products. Today, the cult-favorite line is expanding into the fragrance category with the arrival of Merit Beauty’s Retrospect L’Extrait de Parfum, a potent, classic perfume that our editors have been test-driving for weeks. Merit applied the same thoughtful, less-is-more ethos to its 2021 launch when developing the Retrospect L’Extrait de Parfum. Working with renowned nose Fanny Bol, the fragrance took more than 2 years and 200 revisions to get it just right. In an exclusive interview with WWD earlier this month, Merit Beauty founder Katherine Power explained that the perfume was designed to “evoke personal memories and nostalgia, while still feeling modern.” The name of the scent taps into that desire to nod to classic perfumes in a way that feels new and now. Retrospect is nuanced; there are notes of bergamot, pear, jasmine, and musk, plus aldehydes that are inherent to classic perfumes like Chanel No. 5. This concoction makes Retrospect read more sophisticated than the gourmands

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