Narvar Introduces IRIS and Narvar Assist, Elevating Retail With AI-Driven Post-purchase Innovations

As part of its goal of offering intelligent, personalized post-purchase experiences for shoppers, Narvar is rolling out two new features: IRIS (Intelligent Retail Insights Service) and Narvar Assist. The features will be on the Narvar platform beginning Jan. 15 and live demonstrations will take place at the National Retail Federation’s show at the Javits Center’s Crystal Palace in New York next week. Narvar said IRIS is a layer of intelligent technologies that include machine learning, data intelligence and analytics that is “combined with industry domain experience and fueled by more than 42 billion consumer interactions across the Narvar customer base.” The company said its dataset is second only to Amazon, and cements the company’s “position as the leader in intelligent, personalized post-purchase experiences. As the first entrant to the post-purchase category, Narvar is now redefining it with AI.” Narvar Assist is powered by IRIS and is designed to offer “delivery claims fraud prevention software that provides scalable, data-driven tools to reduce fraud, automate claims management, and enhance customer satisfaction, addressing a $103 billion problem for retailers,” Narvar said. For retailers, the expected outcomes of these new features aims to anticipate the behavior of shoppers while optimizing operations and creating what Narvar calls “hyper-personalized

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