Gen Z Wants It Now: BOPIS a Component of Next-Gen Retailing

Automated locker solutions provider Package Concierge unveiled new findings about the shopping behaviors of Gen Z that showed while they want shopped goods now, how they prefer to get items varied. Moreover, the physical store hasn’t lost its luster among this new crop of shoppers. Nearly 90 percent of Gen Z consumers made an in-store purchase when at the shopping mall, according to the report, which was conducted by Zogby Analytics and involved polling more than 1,000 people, aged 18 to 25 years old. Although leaning into traditional shopping methods, Gen Z’s method of retrieval varies, the research showed, with more than half — or 58 percent — of respondents having tried buy online, pickup in store, or BOPIS, and nearly two-thirds using it within the last month. The majority — or 60 percent — of Gen Zers said BOPIS played a factor in retailer selection, so retailers are best to outline a strategy now, as industry experts warn. “The BOPIS strategy is only as strong as the ease and innovation of its fulfillment method,” Georgianna W. Oliver, founder of Package Concierge, said in a statement. She believes the data confirms the evolving behaviors and a growing preference for both online and in-store

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/3228uvP