EXCLUSIVE: Felipe Oliveira Baptista Takes Over Creative Direction of Kenzo

PARIS — Felipe Oliveira Baptista has been named creative director of Kenzo, LVMH has confirmed. He is to join the brand on Monday and will unveil his first collections for men and women next February during Paris Men’s Fashion Week for fall 2020. Oliveira Baptista, who was creative director of Lacoste from 2010 to 2018, succeeds designers Humberto Leon and Carol Lim, who revealed they were leaving Kenzo in June after eight years at the house to focus on their U.S.-based Opening Ceremony store chain and fashion label. “What made us choose Felipe above other candidates is the fact that he has a global artistic approach,” Sylvie Colin, chief executive officer of Kenzo since 2017, told WWD. “He has a 360-degree creative vision and will oversee artistic direction globally, dealing both with collections and communication,” she continued. The executive stated it was too early to say if this would lead to a possible change of logo or retail identity, simply commenting that as Oliveira Baptista will oversee global image direction for the label, “it will impact the brand’s entire communication.” Known for his artfully constructed and experimental creations, Oliveira Baptista, who hails from Portugal but is based in Paris, created his namesake label in 2003 with his

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