Partnership Programs May Be the Secret to Driving Revenue Growth

Enterprises are joining hands and expanding partnership programs in an effort to drive revenue growth. And, according to a Forrester report commissioned by Impact, the results are paying off while companies make seeking business partnerships a priority. Impact is a partnership automation solution that helps companies boost sales, and counts among its clients companies such as Cabela’s, Fanatics, Getty Images, Lenovo, Levi Strauss & Co., TechStyle and Ticketmaster, among others. The Forrester research was based on an online survey with decision makers at 454 companies worldwide. Partnership types vary and can involve strategic partnerships, traditional affiliates, media houses, influencers, retailers, resellers and value-added resellers, or VARs, dealers or agents, service providers and nontraditional affiliates or ambassadors. With the high-maturity companies the focus is on scaling as well as growth through technology investments and partnerships. The best partnership programs lend a handful of gains, including a boost in market reach and higher loyalty. Looking at the year ahead, three in four respondents, or 77 percent, see partnership development as central to their 2019 sales and marketing strategy. Forrester found that companies with the most mature partnership programs are growing overall company revenue nearly twice as fast as companies with idling or smaller programs. Maturity

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