EXCLUSIVE: Marco Di Rado Named CEO of Jet Set

PARIS — Swiss luxury sportswear brand Jet Set has tapped Marco Di Rado to be its new chief executive officer. He succeeds Myriam Mele, who had been at the Zurich-based brand for six years. Founded in 1969 and now controlled by the Swiss Gaydoul Group, Jet Set broke ground in the luxury sportswear segment and was favored by the likes of Gianni Agnelli and Grace Kelly, peaking in popularity in the Eighties. Di Rado, a German-Italian consultant who cut his teeth at Ben Sherman, Hugo Boss and Acne Studios, joined the company in June. He will work in tandem with creative director Michael Michalsky, who was appointed in November. “Michael is giving the brand its identity back,” Di Rado said during a phone interview. “When he started last fall, he took his inspiration from what Jet Set was doing in the Eighties and Nineties, when we were a very directional brand,” he continued. “It’s important to me that he has the chance to establish his look and feel for the brand, and then I will do my part when it comes to strategy and distribution. We are aiming to be as desirable as we were in the Eighties.” Based in Berlin, Michalsky served as global creative

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