EXCLUSIVE: Events Specialist Obo Buys Ubi Bene

PARIS — Obo, the fashion and luxury events company founded by René Célestin, has acquired Ubi Bene, an agency that specializes in more mainstream, blockbuster events. The move comes as the rise of digital channels adds pressure on brands to come up with increasingly imaginative ways to stand out in a crowded landscape — which is at the heart of their business. The agencies struck up a relationship as joint organizers of the L’Oréal Paris fashion show on the Champs-Élysées in Paris in 2017. “When L’Oréal called us, they were convinced we wouldn’t get along,” laughed Célestin, speaking from a table in the modern kitchen area of the agency’s Paris headquarters.  “Agencies tend to be competitive and control freaks, but we worked very well together. We were surprised to see that we had fairly different businesses but, at the same time, share common ground,” he said.  Obo specializes in organizing and producing events and visual content for clients mostly from the luxury industry — in fashion, but also in entertainment and the arts. Fashion shows have come to hold a slightly smaller proportion of the business over the years, while the ever-growing Met Gala is a key event for the agency. Célestin founded the agency

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2X98BXK