Anine Bing Talks Retail Expansion, ‘Muse’ Program

Anine Bing wants to be “the next modern-day fashion house.” With 11 global stand-alone stores and plans to open in Miami and Sydney, the eponymous company cofounded by Bing and Annika Meller seems well on its way. “From a business standpoint, we’re profitable,” said the company’s chief operating officer Meller. “We want to make sure that we control our own destiny and we want to be around in not only five years but in 50 years’ time. We have a very ambitious goal of being the next modern-day fashion house and we’re going to continue to achieve that goal.” Anine Bing launched in 2012 with a small team comprised of Bing, Meller and Nicolai Nielsen, selling women’s clothing by appointment only. What began in a small garage in Silver Lake, quickly expanded, resulting in its first store in 2014. Today, Anine Bing operates stores in New York City, Los Angeles, Pacific Palisades in California, Paris, London, Madrid, Barcelona and Berlin. Meller said, “Retail is still working. You just have to do it a little bit different and [retail] continues to be very profitable for us. We’re cash flow positive after just six months of opening doors. We have more to come this year and

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