Digital Download: How Influencers Are Launching Their Own Fashion, Beauty, Accessories Collections

Influencers know what their followers like — and now, they’re starting to make it for them. Magiclinks, an agency that links influencers and brand partners and tracks subsequent sales conversions, is launching a new program where it links influencers to manufacturers. Using product and price data Magiclinks has on an individual influencer’s sales, it can help guide in terms of what products he or she will be able to sell. Armed with that information, influencers can speak to Magiclinks’ manufacturing partners to design and sell nearly anything — from mugs to handbags. “We can manufacture products across the board for them, but really where we’re specializing is identifying the products the influencer is selling now and that the audience is already buying from outside retailers and [allowing them to manufacture and sell it],” said Lisa Goldstone Herman, head of talent relations at Magiclinks. The new program is called Iconic Style. The first influencer collection, from Stephanie Macedo, a micro-influencer with around 87,000 YouTube subscribers and 24,700 Instagram followers, launches July 8. It will include three iPhone cases, and two different styles of T-shirts. “Stephanie is more of a fast-fashion creator, so her style is very different from someone who might be luxury or makeup,”

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