Peloton Creates Capsule Collection With Outdoor Voices

Peloton has built a rabid community of exercise enthusiasts and is partnering with Outdoor Voices to further amplify its message. The New York-based fitness brand that brings studio-style group fitness classes to people’s homes is creating a capsule collection with the lifestyle sportswear brand that will launch on July 9. The activewear collection will include 12 items, seven for women and five for men, that will be available at 17 Peloton showrooms around the U.S. as well as online. Three of Peloton’s most popular instructors, Matt Wilpers, Jess Sims and Olivia Amato, were selected to model the collection. Jill Foley, vice president of apparel for Peloton and the wife of chief executive officer and founder John Foley, said she’s been “watching Outdoor Voices for a while and thought what they were doing was so cool. They have such a clean aesthetic and I was pleased to see their growth.” When Outdoor Voices introduced its TechSweat collection for “high-sweat indoor activity,” she decided to reach out so they could collaborate on a line utilizing this fabric and others designed for high-intensity activity, such as the cycling and running classes offered by Peloton. “Plus, they’re very like-minded and community-based, like Peloton,” Foley said. “We loved that

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